You’ve been told that the “money is in the list”, which is why you focus on building an engaged and constantly growing email list, right?
Right?!
Well, what if that growing list also contains some bad email addresses? Ones that were submitted through one of your opt-in forms without you even knowing?
That would be bad.
Unfortunately, like so many things on the web, a few bad actors have messed things up for the rest of us!
It’s called “list bombing” and it could be affecting your email deliverability.
To combat this, Kajabi is implementing a somewhat controversial process that has been around a long time and is hated by list owners and list subscribers alike:
The Recaptcha!
Now, before you freak out, like many people already have in the Kajabi group, let’s understand WHY this is happening, HOW Recaptcha is designed to work and WHAT you could do instead.